Branding & Logo Design
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A logo is a combination of text and visual imagery that serves two purposes. It tells people the name of the company and it creates a visual symbol that represents your business. Some logos have powerful symbolic association connected to people’s memory.
Having a professional looking, well designed logo builds trust. Potential customers are more likely to do business with you if you have a well design logo. |
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| A Branding can help you stand out from your competitors, add value to your offer and engage with your customers. |
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Creating Difference
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| Branding is a way of clearly highlighting what makes your offer different to, and more desirable than, anyone else’s. Effective branding elevates a product or organisation from being just one commodity amongst many identical commodities, to become something with a unique character and promise. It can create an emotional resonance in the minds of consumers who choose products and services using both emotional and pragmatic judgements. |
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Standardize
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| Branding can support to standardize whole company image, which is easy to let people remember and memorize your company, a success branding should have a guideline to present how to use the logo and show up the measurement. |
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Adding Value
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| People are generally willing to pay more for a branded product than they are for something which is largely unbranded. And a brand can be extended through a whole range of offers too. |
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Connecting With People
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| Creating a connection with people is important for all organisations and a brand can embody attributes which consumers will feel drawn to. |
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